See my work in action
How can I help with your organisation
I have developed a variety of skills while working with B2C clients across various industries, which have enhanced my ability to effectively communicate a brand's identity and message to its audience, both in-store and online.
Art Direction
Crafting cohesive and visually compelling designs that align with clients' identities while driving creative strategies to establish impactful brand presences across physical and digital platforms.
Branding & Corporate Identity
Building brands and executing strategies to communicate messaging effectively across physical and digital platforms, including CI signage, visual identity design, rebrands, and more.
Digital Design
Creating visually engaging brand elements and assets for apps, websites, social media, and marketing platforms to enhance user engagement and boost brand visibility online.
Project Management
Managing teams to deliver signage, spatial redesigns, and brand activations that help brands build meaningful connections with their audiences in the physical world.
Sales & Marketing
Driving lead conversion and client acquisition by creating tailored assets, leveraging digital platforms, and executing in-person retail marketing activations to deliver integrated marketing campaigns.
Spatial Design
Designing engaging, functional, and memorable environments that enhance customer experiences while aligning with the operational and brand objectives of the business.
Work & Experience
Since 2018, I’ve held multiple positions in various industries, from freelance digital designer to translating corporate identities into signage for staple South African brands and iconic international companies.
Explore my work experience and enquire to learn more about my approach.
Craft Cask
Designing a brand and developing a platform to serve whisky enthusiasts in South Africa and the world with everything from educational content and events, to trending news topics & intriguing innovations in the whisky industry.
Romano Signs
Overseeing commercial representatives in their role while supporting the lifecycle of signage projects from sales and fulfillment to installation.
Romano Signs
Acquiring clients, maintaining relationships and ensuring briefs are understood by the team and providing support throughout the phases of each signage production project.
Designing brands, developing and marketing brand presences within the group to pursue new opportunities and growth.
Education
What tools do i use?
Adobe Suite
Photoshop, Illustrator, After Effects, InDesign, Premier Pro and Lightroom.
Framer
Website and web app design and hosting services for digital designers.
Figma
User Experience design tool for webapp and website mockups.
Autodesk Fusion 360
3D Rendering tool for product and signage design
Google Suite
Proficient with Google Suite applications
Microsoft 365
Proficient with Microsoft 365 applications