I help organisations turn messy information into structured systems, usable evidence, and clear outputs.

My work sits at the intersection of database design, AI-supported workflows, data synthesis, insight generation, and report writing. In practical terms, that means helping teams organise large volumes of information properly, reduce manual review time, and make it easier to produce work that is clear, credible, and useful.

What I do now

I work on projects where information is valuable, but difficult to manage.

As an independent consultant, I help clients make information more structured, more usable, and more valuable.

Bring order to complexity.

I work best with teams dealing with complexity. This could be a research project with large volumes of qualitative data, a public consultation process with hundreds of submissions, or an organisation sitting on years of scattered operational information with no clear way to structure or use it.

My role is to bring order to that complexity so the information becomes easier to work with, easier to search, and easier to turn into decisions, reports, and practical next steps.

Typical engagements.

  • Building database structures that make capture and retrieval easier.
  • Creating AI-supported knowledge bases around real document environments.
  • Synthesising interviews, submissions, workshop notes, and reports into coherent findings.
  • Drafting reports, findings sections, summaries, and decision-ready outputs.
Background

A path shaped by design, systems, delivery, and commercial pressure

My background is not limited to one discipline, and that is a big part of what shapes the way I work now.

Design foundation

Clarity, usability, and communication came first.

I studied Brand Communication with a specialisation in Multimedia Design at Vega School. That foundation shaped how I think about clarity, usability, and the way information needs to work for real people, not only how it is stored.

During that time I was awarded the Pencil Award for Multimedia Design and the Fresh Cream Award.

Commercial delivery

Operations, quoting, delivery, and client pressure sharpened the work.

From freelance and digital roles, my path moved further into systems, operations, and commercial delivery within the signage and manufacturing space. That experience strengthened my ability to work under real deadlines and solve practical business problems.

Current offer

Today the work is more specialised, but still grounded.

I now focus on helping clients structure information properly, build practical databases and knowledge systems, use AI in a useful way, synthesise evidence across multiple sources, and turn complex inputs into reporting and insight outputs people can actually use.

Work experience

A timeline of roles that shaped the current offer

A lot of the way I work comes from spending time in different environments, not only one.

Mar 2025 - Present

A.I. Data Analysis Consultant

Freelance

Focused on database architecture, custom AI building, data synthesis, report writing, and insight generation across research and public-sector work.

Database architectureCustom AI buildingData synthesisReport writingInsight generation

ClientsUNICEF, South African Government

Notable projectsUNICEF Zambia FHH Poverty Study 2025, UNICEF Palestine Child Disability Study 2026, South African Government White Paper 2025-2026

Jul 2024 - Feb 2025

Commercial Manager

Romano Signs

Combined client liaison, lead generation, data analysis, database architecture, and business development across commercially sensitive delivery work.

Client liaisonLead generationData analysisDatabase architectureBusiness development

ClientsPick 'n Pay, Shoprite, Southern Sun, Blaauwberg Beach Hotel

Notable projectsBlaauwberg Beach Hotel exterior signage, PnP Stellenbosch Budget Store of the Future

Jul 2023 - Jul 2024

Project Manager

Romano Signs

Managed client-facing delivery work while increasingly leaning into data analysis and database thinking around workflows, coordination, and visibility.

Client liaisonCorporate identityLead generationData analysisDatabase architecture

ClientsPick 'n Pay

Notable projectsPnP Sunningdale Store of the Future

Dec 2022 - Jul 2023

Marketing Manager

Romano Group

Handled web design and development, content strategy, identity work, lead generation, and brand strategy in an internal marketing role.

Web design and developmentContent strategyCorporate identityLead generationBrand strategy

ClientsInternal role

Sep 2020 - Dec 2022

Brand Manager

Freelance

Led brand development and audience growth work, pairing brand strategy with UX, multimedia design, and lead generation.

Brand strategyCorporate identityMultimedia designUX designLead generation

ClientsCannabiz Africa, Josephine Grindrod

Notable projectsCannabiz Africa brand development, reaching 10k recurring monthly users

Jan 2019 - Dec 2020

Brand Communications Consultant

Freelance

Delivered brand strategy, identity, multimedia design, UX, and content strategy work across freelance client engagements.

Brand strategyCorporate identityMultimedia designUX designContent strategy

ClientsOff Limit Communications, Lisa J Alton, Absolut Vodka (Botswana)

Relevant project experience

Project work that shaped the current offer

These projects reinforced the same pattern I had already seen in other industries: valuable information is often spread across too many formats, documents, and manual processes.

UNICEF-linked research support

AI-assisted analysis and synthesis helped speed up the handling and review of large volumes of study material.

South African White Paper process

Structured digital workflows supported the handling of substantial public and policy-related inputs.

Internal systems and knowledge environments

Operational visibility work and AI-ready knowledge tools reinforced how often valuable information is spread across too many documents, trackers, and manual steps.

How I work

Clear, grounded, and useful

I am not interested in adding complexity for the sake of sounding technical. A good system should help people do their work better.

Structure matters.

If the underlying information is disorganised, everything built on top of it becomes slower and less reliable.

Usability matters.

A system is only useful if people can actually work with it in their real environment.

Clarity matters.

The goal is not just to store information, but to make it understandable and usable.

Practicality matters.

The work has to fit the client context, tools, deadlines, and constraints instead of an imaginary perfect setup.

Trust matters.

When teams are handling evidence, reporting, public input, or decision-making material, the structure has to hold up under scrutiny.

Skills and fit

A cross-disciplinary skill set, used in service of usable outputs

What makes these skills useful together is that they let me work across the full chain of a project, from capture and structure through to analysis and communication.

Skills I bring into projects.

Data analysisAutomationQuantitative and qualitative researchDatabase developmentProject managementBusiness developmentStrategic partnershipsReport structuringWritten communicationBusiness strategyDigital transformationContent strategyWeb developmentUser experience thinkingCommercial operationsClient relationsPricing and proposal thinking

Who I work best with.

Primary contractors and evidence-heavy teams

Best suited to research, evaluation, policy, donor-funded, and public-sector work where information has to be handled carefully and turned into outputs quickly.

  • Large volumes of interviews, submissions, notes, or source material
  • Reporting or synthesis work that needs better evidence handling
  • Projects where defensibility and traceability matter

Businesses and organisations with messy internal information

Useful when operational data, internal documents, or reporting environments have become fragmented and hard to work with.

  • Weak internal systems and poor retrieval
  • Operational visibility problems
  • Manual review processes that waste time

Teams exploring practical AI

A good fit for clients who want AI built around real information problems instead of hype.

  • Knowledge bases and document environments
  • AI-supported retrieval and query workflows
  • Custom tools shaped by actual client questions

Beyond the work.

I have spent a lot of my career bridging disciplines that are often treated separately. That broader lens helps me think about both the technical side and the communication side, and about how to reduce friction without losing quality.

I care about making work clearer, tighter, and more useful. I like systems that reduce friction, information that is well organised, and outputs that hold up under scrutiny.

Mission-driven support
  • Digital Branding Specialist for Art For Action
  • Design support for the Western Cape Food Forum
Let's talk

If your team is dealing with messy information, slow reporting, manual review, or weak structure, I would be glad to hear more.

Whether you already know what needs to be built or you are still trying to define the problem, I can help you think it through and structure the work properly.